European Mobility Week 2016

Participation Resources and Guidelines 

The European Mobility Week (EMW) takes place every year from 16 to 22 September, with the aim of encouraging European municipalities to introduce and promote sustainable transport. Following the success of the 2014 and 2015 editions of the European Mobility Week and the respective activities, new activities will be organized this year with the aim to give even more visibility to the Initiative on a National Scale.

Since its introduction in 2002, the impact of EUROPEANMOBILITYWEEK has steadily grown, both across Europe and around the world. In 2015, almost 1900 cities from 45 countries participated and organised activities during EMW. Over half of the participating cities implemented permanent measures, amounting to a total of 5,657, primarily focusing on mobility management, accessibility and new or improved bicycle facilities. The Week culminates in the Car-Free Day, where participating towns and cities set aside one or several areas solely for pedestrians, cyclists and public transport for a whole day. Each EUROPEANMOBILITYWEEK edition focuses on a particular topic related to sustainable mobility. This year’s theme is ‘Smart and sustainable mobility – an investment for Europe’. It encourages people to think about the cost of mobility for themselves and for society and thus to choose the most cost-efficient mode when travelling, both at the individual and societal levels.

Different from last year’s edition,  whereby the EU Commission had integrated the European Mobility Week and the Car Free Day as part of a wider yearly campaign entitled ‘DO THE RIGHT MIX Campaign’, this year it was decided that the European Mobility Week Campaign would take centre stage again since it is being regarded as an important brand name. Other ongoing activities which previously were carried out under the ‘DO THE RIGHT MIX Campaign’ have been reorganized under the label, ‘European Mobility Actions’.

In the 2016 local programme, actions are being proposed under either the European Mobility Week or the ‘European Mobility Actions Label’. 

2016 EMW ThemeSmart Mobility. Strong Economy.

Strengthening local economies is a universally popular goal, but one that many feel lies outside of our control as individuals or communities. Research shows, however, that by making smarter mobility choices we can notably boost public finances.

Studies indicate that cities that promote sustainable transport are at a significant economic advantage over those that favour traditionally fuelled cars. People who travel by active transport modes, such as walking and cycling, are not only more productive at work, they also take fewer sick days and spend less time on average in the doctor’s office. And the benefits go far beyond better health. Property values in cities with good cycling facilities and efficient public transport tend to be higher, while children who walk or cycle to school perform better in class.

From every angle, the economic benefits of smart mobility are plain to see - from the public to the private sector, from society at large to the individual. This year, EUROPEANMOBILITYWEEK is encouraging both local politicians and the public to look at smart and sustainable mobility as an investment for Europe.

Useful Downloads


The new EUROPEANMOBILITYWEEK leaflet gives an overview of the campaign and describes briefly how cities can get involved.

EUROPEANMOBILITYWEEK Thematic Guidelines 2016

The Thematic Guidelines offer a more in-depth look into this year's theme of 'Smart and sustainable mobility – an investment for Europe' and offer suggestions that cities can use as inspiration for EMW 2016 activities.


The EUROPEANMOBILITYWEEK Handbook has been updated and includes detailed information on how to get involved in the campaign. The Handbook also gives a wide variety of ideas for activities to organise based on different kinds of transport and lists items to keep in mind when making your plans.


This flyer gives some quick facts about EUROPEANMOBILITYWEEK and MOBILITYACTIONs.

EMW 2016 Visual Guidelines

The Visual Guidelines include everything you need to know to create graphic material for your city's activities. Individual material packages for design purposes can also download from this link​​