CIVITAS Destinations Project

CIVITAS Destinations Project


Project Aim

By adopting an integrated view of tourist and residents’ mobility, CIVITAS DESTINATIONS aims to address the problem of high seasonal mobility demand in smaller touristic destinations where mobility is highly car dependent, and congestion and other harmful mobility impacts bloom when and where they are less desired.

To show how to address this challenge, CIVITAS DESTINATIONS will implement a set of mutually reinforcing innovative mobility solutions in each of the participating sites, who, through testing innovative solutions, sharing experience and learning from best practices will work towards introducing sustainable mobility options for tourists for the benefit of all.


The DESTINATIONS Partnership brings together six demonstration sites; Funchal (Portugal), Las Palmas (Spain), Elba (Italy), Rhetymno (Greece), Limassol (Cyprus) and Valletta (Malta) as well as four follower cities from China who will be following closely the measures implemented in the demonstration sites and learning from experiences gained.

Follower cities






Local Partners

Four partners form the local consortium who are working together to implement the measures planned and disseminate the information learned as a result of these measures. Local Partners are being led by Transport Malta and include the University of Malta, the Valletta Local Council and the Ministry of Tourism.


Local Context

In Malta, the project is focused on the Southern Harbour and Northern Harbour districts termed as the Valletta Region.  While housing approximately 50% of the local resident population, the region also houses both the Valletta Cruise Port and the Malta International Airport.  As such, the region experiences a high number of annual visitors.  As of 2016, 1.8 million tourists visited Malta, 90% of whom also visited Valletta at some point during their stay.  

To this effect, the region endures a high number of mobility demand, which – particularly in recent years – is putting a high strain on the local transport infrastructure resulting in high traffic congestion and journey delays.  In order to mitigate these negative externalities, a number of initiatives, which have yet been untested in Malta, shall be implemented in order to assess their success in the local context and thus form the basis for future transport policy development.

Measures to be implemented in Malta:​
  • SUMP for the Valletta Region

A sustainable urban mobility plan (SUMP) shall be compiled for Valletta and its surrounding region. The SUMP shall explore innovative solutions, as yet untested on the island, in order to improve mobility patterns, meet demands in the transport sector and overall contribute towards making transport sustainable. Some of the Measures to be included in the final SUMP shall be tried and tested during the DESTINATIONS project in order to assess their feasibility in practice; thus allowing for the necessary improvements to be made to the measures prior to them being included in the long term plan which shall take 2020 to 2025 as its forecasted implementation period.  ​

The SUMP compilation is well underway. On 2nd October 2017, the first stakeholder forum was organised to which 83 participants came together to discuss the chalenges currently faced within the SUMP region. The event was launched by Hon. Ian Borg, the Minister for Transport, Infrastructure and Planning. Participants ranged from Public Authorities, local councils, transport operators, associations of hotels, restaurants, retailers and businesses who operate in the area. For more information about this event, please follow this link​.  

  • Sustainable Urban Mobility Plan Award​​​

Through experiences gained and best practices exchanged during the compilation of the SUMP for the Valletta Region, Transport Malta shall disseminate the how-tos of compiling a SUMP with other Local Councils and Regions not falling within the Valletta region through a series of workshops. The objective of this award is to encourage Local Councils to come up with, and ultimately implement, innovative schemes and measures that address sustainable transportation within their localities. Proposed Measures are adjudicated against pre-set criteria ranging from the environmental, planning and transport perspective.

The Local Councils of Pieta’, Għarb and Safi were the 2018 winners of the Permanent Sustainable Mobility Measures Competition which is launched annually by Transport Malta as part of European Mobility Week. For more information follow this link​.

  • Promoting e-bike sharing and car sharing

An Information and Awareness Raising Campaign has been launched in order to promote the practice of car sharing and e-bike sharing in Malta. These services have been sucessfully introduced to the island and contributing towards decreasing journey delays and congestion. The campaign has been promoted through social media, local events and other mediums using the below artwork to promote the concept. For more information follow this link​.


  • Last Mile delivery of goods

A sustainable urban logistics plan (SULP) shall be compiled for Valletta and its approach roads. As part of the SULP compilation, sustainable and innovative ways on how to deliver goods to the city shall be studied in detail, assessed for feasibility in the context of Valletta and eventually designed for implementation in the form of an Action Plan. In the mean time, a pilot shall be launched to test the concept of last mile delivery of goods to the city which makes use of energy efficient vehicles.​

  • Green Mobility Hotel Award

Through experiences gained and best practices exchanged during the compilation of the SUMP, Transport Malta and the Ministry for Tourism shall disseminate information on sustainable transport planning with local hotels.  Following this, a Competition shall be launched which invites hotels to propose measures which can be implemented by the hotels. Following this, a Competition shall be launched which invites hotels to propose measures which can be implemented by the hotels – targeting guests/ employees/ the surrounding residents - in order to promote and encourage sustainable mobility.  The winning measure shall be implemented, and its successes assessed, during the lifetime of the DESTINATIONS project. Attached below is the poster promoting the award:

Screenshot 2019-04-29 at 20.59.12.png 

  • Curbing High Polluting vehicles from the road

An App shall be created which allows road users to report high polluting vehicles to the Transport Authority who will in turn test the road worthiness of the vehicles.   This app shall essentially upgrade the SMS Alert System and shift the system from a manual to an automatic system thus ensuring a quicker response time.​

                 Figure 2 Photo: Times of Malta

  • Promoting sustainable mobility among tourists

An App shall be created to inform tourists of the main tourist attractions and how to get to these attractions using sustainable modes of transport.


  • Smart parking management system for Valletta

A Parking Management Policy shall be compiled for the city of Valletta. Smart Parking shall also be deployed through the installation of sensors and variable message signs which inform road users of where available parking is located.  This will contribute towards the reduction of congestion within the city as drivers will not need to circulate the streets in search of available parking spots.​


Funding Programme

The DESTINATIONS project is being co financed by CIVITAS.

CIVITAS is a netw​ork of cities for cities dedicated to cleaner, better transport in Europe and beyond. Since it was launched by the European Commission in 2002, the CIVITAS Initiative has tested and implemented over 800 measures and urban transport solutions as part of demonstration projects in more than 80 Living Lab cities Europe-wide.

For more information please follow these links: