European Mobility Week Campaign

 

​The European Mobility Week is an annual campaign on sustainable urban mobility, organised with the political and financial support of the European Commission’s Directorate General for Mobility and Transport. The aim of the campaign, which runs from 16 to 22 September every year, is to encourage European local authorities to introduce and promote sustainable transport measures and to invite people to try out alternatives to car use. The week culminates in the Car Free Day event, where participating towns and cities set aside one or several areas solely for pedestrians, cyclists and public transport for a whole day.  Since its introduction in 2002, the impact of European Mobility Week has been steadily growing, both across Europe and around the world. Over 900 participating towns and cities organised a Car Free Day, and 5657 permanent measures were implemented in 799 cities in 2015. The most popular measures were in categories such as awareness raising campaign about sustainable travel behaviour, increasing access to transport, and new or improved facilities and infrastructure for cycling.

Theme

Each European Mobility Week focuses on a particular topic related to sustainable mobility, the so-called focal theme. Local authorities are required to organise activities for their citizens based on this theme. They are also encouraged to launch and promote permanent measures that support the theme.

 
2016 Theme
 
Smart Mobility. Strong Economy. Strengthening local economies is a universally popular goal, but one that many feel lies outside of our control as individuals or communities. Research shows, however, that by making smarter mobility choices we can notably boost public finances. Studies indicate that cities that promote sustainable transport are at a significant economic advantage over those that favour traditionally fuelled cars. People who travel by active transport modes, such as walking and cycling, are not only more productive at work, they also take fewer sick days and spend less time on average in the doctor’s office. And the benefits go far beyond better health. Property values in cities with good cycling facilities and efficient public transport tend to be higher, while children who walk or cycle to school perform better in class.
 
Prioritising sustainable transport also benefits the private sector. Reports reveal an increase in trading of up to 40 percent in areas where walking and cycling become the norm. In Copenhagen (Denmark), customers who travel to cities by bicycle spend €2 billion per year - more than those who travel by private vehicle.
 
From a governmental standpoint, investing in infrastructure for active travel, encouraging public transport use to reduce traffic congestion, and supporting bike-to-work schemes can save public money and boost local commerce. From every angle, the economic benefits of smart mobility are plain to see - from the public to the private sector, from society at large to the individual. This year, European Mobility Week is encouraging both local politicians and the public to look at smart and sustainable mobility as an investment for Europe.
 
EMW Award
 
The European Mobility Week Award is presented to the local authority that is judged to have done the most to raise awareness of sustainable mobility during European Mobility Week (16-22 September). To apply, local authorities must have implemented the three criteria below and signed the Charter. 
 
      1. Organising a week of activities, taking into account the theme of each year
      2.  
      3. Implementing at least one new permanent measure which contributes to modal transfer from the private car to an environmentally sound means of transport
      4.  
      5. Organising a Car-Free Day, setting aside one or several areas that are reserved solely for pedestrians, cyclists and public transport for at least one whole day. The Car Free Day should preferably be held on the 22nd of September.
 
Winners of the award, chosen by an independent panel of transport experts, receive a three-minute video in both English and their native language highlighting their achievements. In addition, the winning city and finalists are promoted via the campaign's channels.
 
SUMP Award
 
The Sustainable Urban Mobility Planning (SUMP) Award recognises local authorities that have developed a Mobility Plan that satisfies the diverse transport needs of people and businesses, whilst improving quality of life.  Each year, the award highlights a different aspect of mobility planning. The 2013 award recognised successful territorial and policy integration, while the 2014 edition looked at monitoring implementation with an eye to making improvements. The 2015 edition focused on providing for multimodality and intermodality in sustainable urban mobility planning.
 
Mobility Actions
 

If you’re doing something to promote the idea of sustainable urban mobility, you can register your Mobility Action on the EMW website and become part of the European Mobility Week campaign. A mobility action can be limited to a specific day or last for several weeks/months. The registration form can be submitted in English and the action must promote a behavioural shift towards a more sustainable urban mobility culture. Once registered, your steps to promote sustainable urban mobility will be displayed online. A complete explanation of the participation rules can be found online.
 
 
European Mobility Week in Malta
 


2014 and 2015 were success editions of the European Mobility Week in Malta. Similarly to what is expected from all other EU Member States, Transport Malta, together with other ministries, entities and departments, organises a number of activities under the European Mobility Week brand name. Below are links to activities held in the past 2 years and the programme of activities in Malta for 2016.
 

 

Malta National Bicycle Ride 2014